As I have gone down the dance route, I thought that both of these dances and the way they were filmed can really help me with ideas I have for my final production.
They are both very different but both extremely good in their won ways.
The first step up final dance looks like it could be filmed on quite a low budget and be more manageable for me to try and film something like.
Where as in the 2nd final dance it looks pretty high budget with some very good special effects, for example the pouring rain.
the music video chase and status has produced for let you go, is very different, and also very clever. It is about a 'Jeremy Kyle' like presenter helping people through problems but promoting it all on TV. slowly as the video starts to progress, we have an insight on the presenters life, and his life is not much different to the people he helps. He goes from taking drugs, sleeping with prostitutes and much more. The lighting in this video is very contrasted. When he is shown presenting his programme the lighting is very light an cheery, but when we see the way he lives it is very dull and dark. This shows us that he is a very two faced person with a really dark side. I love the idea of creating something like this as I think it created a very powerful message and story through a music video, you don't need a big budget to create something the way they have.
FLORENCE AND THE MACHINE - no light no light
I also love this music video, all though I don't really see a significant story to the video, I find it very interesting too watch. I love how it is set in a church, I feel this is very different from a typical music video. I like the way they have pretty much focused solely on Florence (the main singer). I personally love the shots in this music video, and also the way they have edited it all together.
Both the videos I have looked at are very different, but very interesting in their own way, this makes me really excited to start planning and putting together my music video|!|
After looking at 4 different music videos I think I have finally decided not to go down a story telling route, but more of a dancing route.
The two music videos I am going to analyse in this blog is Twin atlantics song, 'free' and Kid Cuddi's song pursuit of happiness.
Twin Atlantic is an alternative rock band from Glasgow, Scotland.
There music video consists of the band playing together in a ware house. it mainly focuses on the band playing the song together, every now and then it focuses on what I interoperate to be prisoners escaping to be 'free'. the lighting in the whole video is very dark and dull, but there is sudden strobe lighting within the music video. There are a few special effects used when the blur parts of the frame which i think looks pretty effective. I like how it focuses on each individual band member playing their instrument, and starts and finishes with the member playing the piano.
The second music video i am going to look at is kid Cudi's song 'pursuit of happiness'. Kid cudi is an American alternative hip hop recording artist.
Kid Cudi's music video consists of him surrounded by a lot of people to create a 'party' atmosphere and its very modernised. They use quite a few slow motions which I think fits in really well with the song as its quite slow, and also fits in well with the atmosphere. The song is also featured in the movie 'project x' and is more upbeat.
Overall i think both music videos are completely different, but unique in their own way. But personally out of the two I prefer kid cudi's version. So therefore this is a step closer to my final idea.
I have decided to pick the music video brief for my A2 final production. I have gone with a different approach to the music video and instead of picking a dramatic story line, I have decide to film my dance company (the just dance company)instead. I felt like this is a different idea to what a normal music video contains, and it could be really fun to film with a verity of shots angles and movement. Dancing is also something I am really passionate about, so I feel I could use this to my advantage and portray it within the video.
Click HERE and you will find the website of my dance school! And here is a picture of the dancers I would use for my video!!
