The two music videos I am going to analyse in this blog is Twin atlantics song, 'free' and Kid Cuddi's song pursuit of happiness.
Twin Atlantic is an alternative rock band from Glasgow, Scotland.
There music video consists of the band playing together in a ware house. it mainly focuses on the band playing the song together, every now and then it focuses on what I interoperate to be prisoners escaping to be 'free'. the lighting in the whole video is very dark and dull, but there is sudden strobe lighting within the music video. There are a few special effects used when the blur parts of the frame which i think looks pretty effective. I like how it focuses on each individual band member playing their instrument, and starts and finishes with the member playing the piano.
The second music video i am going to look at is kid Cudi's song 'pursuit of happiness'. Kid cudi is an American alternative hip hop recording artist.

Kid Cudi's music video consists of him surrounded by a lot of people to create a 'party' atmosphere and its very modernised. They use quite a few slow motions which I think fits in really well with the song as its quite slow, and also fits in well with the atmosphere. The song is also featured in the movie 'project x' and is more upbeat.
Overall i think both music videos are completely different, but unique in their own way. But personally out of the two I prefer kid cudi's version. So therefore this is a step closer to my final idea.

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